From x-ray to ux:
Discovering design

Driven to create exceptional experiences,
I embarked on an unconventional path from healthcare to user experience (UX) design. My journey began in 2008 when I enrolled in college to become an X-ray technician but a deeper call for creativity and innovation sparked a new flame and direction.

Satori Design (formerly Satori Produxions), was the first company I founded with a mission to help visual artists sell their work online before evolving into an award-winning web agency supporting a diverse client base across the USA and Canada.

Along the way I wore many hats and honed my skills in branding, SEO, and web development (HTML, CSS). Overcoming numerous challenges along the way I was fortunate to learn many valuable lessons, like navigating bot attacks and the nuances of effective branding. Most importantly, this experience laid the foundation for my future in UX, long before the field had even been defined. Wireframes, information architecture, and crafting unique solutions became a core part of my design process.

After a decade in the web industry, I felt detached from the work. The success and growth of Satori had taken me further away from the work I loved. I craved returning to my creative roots and the burgeoning UX field resonated with my passion for problem-solving and user-centric design. Fueled by a hunger for knowledge and a growth mindset, I complemented my experience with a focused UX education and a clear goal: leverage my diverse skillset to help companies craft exceptional products.