Case Study

Goal Getters Fitness

About The Project

Exploring Apple’s Human Interface Guidelines, I decided to design an app for fitness enthusiasts of all levels. With a focus on fun and simplicity, the app allows users to find and explore new workouts, save them to routines, and set personal challenges to help them become the best version of themselves. Getting out of a sedentary lifestyle and changing habits is hard enough without the endless search for quality workout videos that can actually be done by normal humans (sorry Arnold).


  • Brand Development
  • Creative Direction
  • UI/UX Design

Research & Inspiration

I looked through various sources including Fitbod, Aaptiv, Ultrahuman, and Habit Minder for inspiration. The focus of the research was to identify usability patterns and brand ideas in order to: 

  • Develop an effective color scheme.
  • Create a brand logo and app icon.
  • Explore imagery and design custom icons.

Tools used:
Google Slides, Eagle,, UX Library, Design.notes

User Stories & Flows

User Goals:
The persona was based around Rebecca, a young professional adult whose sedentary job as a software developer doesn’t provide enough time to exercise. The app should allow her to:

  • Find exercises that match her goals of losing weight and getting in shape.
  • Find short exercises that she can do multiple times per day in between activities.
  • Help keep her motivated as well, as her schedule can often be distracting.

From this persona, a set of 5 user stories were created along with initial user flows.

Tools used:, Figma

Branding & Design

Design the brand logo, icon set, and basic styleguide. These were used to create the high-fidelity screens and subsequent prototype. The deliverables included:

  • Wireframes
  • Low and high-fidelity designs
  • Interactive prototype
  • Branding, styles, and iconography

Tools used:
Whimsical, Figma

How it Works

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