Case Study

Emerald Origins v1

About The Project

Emerald Origins provides HIPAA-compliant telehealth services along with a store and gamified education to empower patients with accessible care and knowledge.


  • Brand Development
  • Creative Direction
  • UI/UX Design
  • WordPress Development

Research & Discovery

During the discovery phase, I conducted user surveys to get a better understanding of the problem and the ideal MVP.  Afterward, I performed a competitive analysis covering:

  • The top 3 competitors’ key objectives.
  • Assess their overall marketing strategy.
  • Explore any potential market advantages.
  • Perform a S.W.O.T. analysis on each.

Tools used:
Typeform, Google Slides,,,,,,,

Planning & Sitemaps

Create information architecture for the 3 key components:
Main marketing site, the patient portal, and the doctor portal.

Two initial sitemaps were created to help visualize the hierarchy, a smaller one focused on the marketing site only, and a larger detailed one encompassing the entire platform.

Tools used:, Figma

Branding & Design

Develop wireframes, styles, and imagery to form the company’s brand and UX/UI design. Deliverables included:

  • Wireframes
  • Low and high-fidelity designs
  • Interactive prototype
  • Branding, styles, and imagery

Tools used:
Sketching, Figma, Zeroheight

How it Works

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